A public welfare poster should not be abstractive so much. In contrast, it should sell the idea in very clear way. Because people usually don’t spend long time to see a public welfare poster on the street. In addition, a public welfare poster might point to different class in society. There for the designers may consider about the audiences carefully before making a public welfare poster. In this kind of poster, better say “yes” or “do” than say “no” or “do not” when creating a message to appeal the public.
Here are some public welfare posters i found on the internet
This poster advertises the world day of “Prevention of Child Abuse”. The extreme close-up of a poor child creates a big impact to the audience. It appeals the sympathy and the support from the public people. The message is very clear through the worlds on the top of the poster.

(
http://www.woman.ch/children/1-openletter.php)
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